BRANDS! New Responsibilities

fre 3 februar kl. 8:30

With total transparency, rising consumer scepticism, massive customer empowerment, and more currently disrupting the traditional brand-consumer relationship, what role is left for brands in 2017? Join Victoria Foster from TrendWatching as she takes you through five trends that are redefining this relationship and will enable you to create a meaningful connection with your customers in 2017.

Illustrated with best-in-class innovations from across the globe and surprising initiatives from closer to home, hear how brands are already putting these trends into practice to bridge the deepest social divide, empower their employees and rethink their resources. Plus, take away actionable inspiration to apply these trends within your own business.

 

The trends we will look at in this session are:

RECONCILIATION BRANDS
ETHICAL EDUCATORS
FIRST RESPONDERS
CAPACITY CAPTURE
STAKEHOLDER BRANDS